Invisible Failures: Making the Human-AI Interaction Observable

with Moritz Sudhof — Co-Founder & CEO, Bigspin

Jul 8, 2026 · 47:20

Moritz Sudhof, co-founder and CEO of Bigspin, joins Keith Richman to discuss why most AI failures leave no trace — no crash, no error, no complaint — and why companies can't fix what they can't see. In this episode of Applied Intelligence, Moritz explores "invisible failures" and "tokenflation," the gap between how power users and passive users get value from AI, and how teams can build observability into the human-AI interaction to learn what "good" actually means for their business.